Rocapor farm in La Union

Could an invitation be more exciting than the actual trip? In my experience with La Union, I’d say ‘YES.’

It was sometime in May when one of my favorite travel writers, Gretchen, invited me to join the rest of the Northbound Magazine team to cover La Union and Baguio for the magazine.

While I’ve written for my websites, my clients’ corporate blogs, and a US magazine for authors (Insight Magazine), this writing assignment was kind of amazing albeit overwhelming. It was, after all, the first-ever local magazine I was lucky enough to write for.

Anyway, I was grateful for the opportunity, and I had a great time learning about La Union’s best spots to visit. Choose a La Union trip according to your travel personality:

La Union: More than a “Surfing Capital of the North”

La Union rode the wave of fame with its great swells. With the recent closing of Boracay (for rehabilitation), celebrities and vacationers flock to the “Surfing Capital of the North” to surf, swim, or party! But there’s just so much more Elyu has to offer.

La Union rode the wave of fame, quite literally, with its fantastic swells drawing surfers from all over. When Boracay temporarily closed for rehabilitation, Elyu became the new hotspot, and suddenly, celebrities and vacationers were flocking to its shores. Whether they came to catch waves, relax in the sun, or dance the night away at one of the beach bars, La Union quickly earned its place as the “Surfing Capital of the North.” But here’s the thing—there’s so much more to this laid-back province than just surfing.

Together with well-informed local guides and inveterate travelers from the NORTHBOUND team, we scoured the new, less explored parts of the province to find out what it can offer to every type of traveler. Following their recommended itinerary, we managed to squeeze in La Union’s best sights, eateries, and experiences in just 60 hours.

For Foodies

River Farm fish

Barefoot at Le Point Bar: Indulge in a delectable fusion of Filipino and international cuisine, accompanied by their special homemade bread. This beachfront gem is a favorite amongst surfers, social drinkers, and those captivated by stunning sunsets.

River Farm & Blue Marlin Resort: Craving the freshest catch? Swing by the River Farm for a delightful lunch featuring Blue Marlin or Golden Tilapia. For a more refined dinner setting, head to the Blue Marlin Resort where those same flavors are expertly prepared.

The Food Project: Embark on a culinary adventure at Elyu’s newest hot spot: The Food Project. This expansive food hall is a haven for local favorites. Choose from a diverse array of dishes that cater to every palate.

The Big Kahuna Restaurant and Clubhouse: Impress your group with a feast at The Big Kahuna Restaurant and Clubhouse. Share platters with fresh seafood, lechon, barbecue, and other mouth-watering delights in a vibrant beachfront location.

For Agritourists

Want to shake the hands of those who feed you? Visit the family-owned, TESDA-accredited farm and farming school of Mr. Rolando M. Rocapor. Find gorgeous gigantic sunflowers, pick fresh vegetables, and purchase them at farm-gate value. Meanwhile, fruit lovers can sate their cravings for ripe, juicy grapes at Ramos Integrated Farm. With a small entrance fee of P20, visitors can take unlimited photos of the vineyards but they ought not to pick more than three grapes for free tasting. Of course, you can buy the farm’s grapes at a bargain price if you want to eat more or bring some home.

For Art Aficionados

If you find Luna’s Bahay na Bato closed to visitors, don’t fret! Head over to the Stone Hand instead. Both of these places were created by the same artist. The Stone Hand is a vibrant art gallery and event space, filled with unique sculptures, paintings, clay art, and other contemporary pieces. It’s the brainchild of Mr. Kim, a Korean artist, and his Filipina wife, Beverly. They had a brilliant idea when the government banned the import of beach pebbles from Luna. Mr. Kim took those spare, unsold stones and transformed them into works of art that everyone can enjoy. Talk about turning a challenge into something amazing!

For Avid Souvenir Collectors

Skip the generic souvenir shops and look for a local craft center to shop for a trip memento. I like souvenirs that I can use but in Elyu, this desire was not only met but exceeded. I got a blanket made from Inabel – a traditional handwoven fabric popular in the North. At De Castro’s Inabel, the tradition lives on. When you shop for anything inabel – from scarves to tablecloths to blankets – you are not just buying a useful, high-quality souvenir, you’re bringing home a piece of culture from Elyu. Bonus: Silk lovers will find a great bargain at Don Mariano Marcos Memorial State University, where high-grade hand-woven silk fabrics are turned into fabulous fashion pieces.

For Beach and Surfing Fanatics

La Union Surfing

Nothing beats San Juan when it comes to surfing (and if I may add, dramatic sunset). I have surfed in Siargao before but after riding the waves of Urbiztondo beach, I was converted. I liked Elyu more.  Their waves and sandy shores were better – I got fewer scratches and I was able to stand up more frequently because my surfing instructor from DJ Surfschool was encouraging and well-trained. Fun fact: the owner of this school is none other than Daisy Nerisa Valdez, an international surfing champion. I got to meet her, too, and boy, I was starstruck!

Also Read: Where to Go in Baguio on a Rainy Day

For Island Explorers

When I saw Immuki Island on our itinerary, I was baffled. Could there really be an island off the coast of La Union? During high tide, paying a 10-peso per person fare on a raft is necessary to reach this rocky islet. But when it’s low tide, you can really just walk toward the island – the shallow waters would allow it. Immuki has pockets of lagoons, big and small, where you can swim with small tropical fish. Some folks jumped off while others traversed through canals that connect the lagoons.

For Churchgoers or Architecture Buffs

A local travel guide told me that the Marian shrine at the St. Catherine of Alexandria Parish or Our Lady of Namacpacan Church miraculously healed a crippled girl named Rosal Roldan. After seeing the shrine of the Virgin Mary, she was able to walk again. According to historical data, the shrine was transported from Spain for a church in Vigan, however, the priest of Namacpacan Church had trouble moving the 1.92m-tall shrine from their town to Ilocos in 1690 so he made a deal with the Vigan friar to give them the Marian figure and the town folks would raise the money to pay all the transport expenses incurred.

P.S. Where to Stay in La Union

Nestled along Urbiztondo Beach, Urbiz Garden (room rate starts at P3,000/night depending on season) is a family-owned, beach-front property surrounded by a gorgeous garden featuring relaxing, native-style cottages. The main beach house is a great choice for families while the private cabanas are excellent for couples. Situated near the pool, the cabanas are equipped with a plush bed, an outdoor shower and a bathtub (perfect for honeymooners looking for a blissful getaway). Breakfast is available as fish or meat dish with egg, rice or pancake. For coffee, drinks and special snacks, the beach house features on-site cafes such as Choka and Clean Beach.

Photo Credits: Header Image & Surfing image by Martin San Diego and Northbound Magazine.

P.P.S. Liked this post or found it helpful? Don’t forget to like or share. Thank you and enjoy your trip to La Union!

By Issa